Last year, there was a significant increase in the amount of people shopping on their smartphones and a decrease in the amount of people shopping on their personal computers. When you consider that 88% of 16-24 year olds own a smartphone, this trend is hardly surprising.
The convenience of shopping on a phone is an important factor. People can sit back watching TV or in a cafe and browse through items they would like to buy.
The result is that online retailers are under pressure to ensure their website is mobile optimized or they risk losing out on sales. Find out more in the infographic below!