Did you know that in 2015, 68% of online shopping carts were abandoned? This is equal to approximately $4 trillion in merchandise. The top reason for online customers abandoning their shopping carts before completing a purchase was because they did not want to pay the shipping costs for delivery. In fact, this reason accounts for 57% of customers, which is more than one in two.
Reducing shopping cart abandonment can lead to higher conversion rates for online retailers and in turn, more sales. Email marketing, re-marketing, not forcing registration, displaying shipping costs ahead of time and providing a progress indicator are all ways to help reduce shopping cart abandonment. Have a look at our infographic below for more details.